1. Introduction

Aspect IQ Ops is committed to protecting your privacy. This policy explains how we collect, use, share, and protect personal data when you interact with our website, especially in connection with our Meta (Facebook and Instagram) advertising activities. If you have questions, please contact us at info@aspectiqops.com.

2. Data We Collect

2.1 Information You Provide

• Contact information such as your name, email address, phone number, and company details when you submit forms (e.g., for inquiries or newsletter sign-ups).

• Engagement data, including messages or comments you submit.

2.2 Information Collected Automatically

• Website analytics data, such as IP address, device type, browser information, pages visited, and session duration.

• Cookies and tracking technologies, including those used via Meta Pixel or similar tools, which enable us to track interactions from our Meta ads to our website.

3. How We Use Your Data

We process your information for the following purposes:

• To deliver you information or marketing materials you request.

• To create and manage Meta advertising campaigns tailored to your interests.

• To measure the effectiveness of our ads via conversion tracking and audience analysis.

• To improve our website and user experience.

• For internal business needs like analytics, fraud prevention, and legal compliance.

4. Meta Advertising & Third-Party Sharing

We use the Meta Pixel on our website to:

• Track user actions (e.g., page views, sign-ups) and tie them back to your ad interactions.

• Build and target custom audience segments (e.g., lookalike audiences).

Important: Meta may receive data collected via the Pixel from your browser. You can opt out of this by using browser-based privacy tools or by adjusting your Meta ad preferences.

We do not sell personal data. We may share aggregated, anonymized data or specific user data only in the following cases:

• With Meta or other advertising partners for campaign delivery and measurement.

• With service providers assisting in marketing, web hosting, or analytics—under robust confidentiality protections.

• When legally required to respond to law enforcement or governmental requests.

5. Legal Basis for Processing

• Consent: When you sign up or agree to receive marketing materials.

• Legitimate interests: For analytics, ad personalization, and improving our services.

6. Your Rights & Choices

Depending on your jurisdiction, you may have rights such as:

• Access: Request a copy of the personal data we hold.

• Correction: Ask us to correct incomplete or inaccurate data.

• Deletion: Request our deletion of your personal data (subject to legal exceptions).

• Opt-out: Against Meta ad tracking via Pixel (through your browser or Meta’s settings).

• Data portability: Receive your data in a structured format.

To exercise these rights or for other concerns, email us at info@aspectiqops.com.

7. Data Retention

We retain your personal data as needed to fulfill our services, comply with the law, resolve disputes, and enforce our agreements. Generally, user data tied to Meta tracking is retained for no more than 12 months, unless otherwise required.

8. Security

We use reasonable technical and organizational steps to ensure data security. However, no method of internet transmission is 100% secure—absolute protection can’t be guaranteed.

9. International Data Transfers

Some data may be processed or stored on servers outside your country. We implement safeguards compliant with relevant data protection laws (e.g., standard contractual clauses within the EU/EEA/U.S.).

10. Updates to This Policy

We may update this policy as our services or regulations evolve. We’ll post updates on our site and revise the “Effective Date” accordingly.